How Do People Remember You? The Power of Personal Branding.
When people hear your name, what do they think of?
Let’s run an experiment. What do you think of when you hear the following people?
- O.J. Simpson
- Mother Theresa
- Elon Musk
- Kim Kardashian
If anything came to mind when you thought of those people, you have a sense of their “personal brand”. And that is what you are hoping to cultivate and identify as well.
“Personal Branding is the means by which people remember you.”
If You Are Not Online, You Do Not Exist.
When was the last time you opened a phonebook?
When choosing a new shampoo, do you read reviews? Do you look for recommendations? Do you seek out those who have an opinion on it and give credence to their position? Do you do all this on Google?
Congratulations, you live in the 21st century.
You see, you are very modern when you have to do 1 million tasks daily. Ordering the best unsalted peanuts online, figuring out the best sushi restaurant to take your girlfriend, discovering what the rash on your leg means. In each case, you go to the Internet to see what information exists.
However, if you Google your own name, NADA. ZILCH.
There is no paper trail of you existing on the most powerful connecting force on the planet. No personal branding in sight.
And so for the people who need to choose you and your services, you do not exist.
You Are A Millennial. The Rules Are Different. You Are Your Personal Brand.
Yes, good work will always stand out. In the 21st century, the question is WHERE?
If you are a lawyer, doctor, or an Indian chief, the nature of your work will change in the next 5-20 years.
Lawyers, for example, will no longer be able to do basic transactional work. Why? Legal technology will rapidly change the areas available for lawyers to operate. Why pay a law firm serious money when a quick app or a much less expensive option exists?
One without the pesky humans.
If anyone is operating in this century without an online presence, you are making it clear that you do not want to successfully transition to the next 5-20 years when the Internet will absolutely dominate.
Your Job Won’t Save You But Technology May.
For your viewing pleasure, I’ve found one of the best speeches by my Internet boyfriend Gary Vaynerchuk of Vayner Media. In it, he discusses the importance of having an online presence and documenting your journey.
Technology is replacing word of mouth references. If you don’t exist online, you don’t exist to the customer. How can I choose you as the best dentist in my area if your business isn’t even online? How can I choose your restaurant if no reviews exist?
The most important takeaway you can have is this: if you don’t start working on your personal brand now, there may not be a space for you and your business to successfully maneuver in the future.
Do you exist on Google in a way that reflects your personal brand? Comment below and let me know!